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The Spiral of Silence: Public Opinion - Our Social Skin, 2nd Edition, by Elisabeth Noelle-Neumann
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In this work, Elisabeth Noelle-Neumann examines public opinion as a form of social control in which individuals, almost instinctively sensing the opinions of those around them, shape their behaviour to prevailing attitudes about what is acceptable. For the second edition, Noelle-Neumann has added three new chapters: the first discusses new discoveries in the history of public opinion; the second continues the author's efforts to construct a comprehensive theory of public opinion, addressing criticisms and defences of her "spiral of silence" theory that have appeared since 1980; the third offers a concise and updated summary of the book's arguments.
- Sales Rank: #130189 in Books
- Published on: 1993-11-15
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .80" w x 6.00" l, .70 pounds
- Binding: Paperback
- 277 pages
Language Notes
Text: English (translation)
Original Language: German
About the Author
Elisabeth Noelle-Neumann is founder and director of the Public Opinion Research Center in Allensbach, Germany, and professor of communications research at the University of Mainz.
Most helpful customer reviews
26 of 27 people found the following review helpful.
Public Opinion As Social Control
By Richard Brzostek
The spiral of silence is based on the model of public opinion as social control. The spiral of silence holds that social systems form consensus by threatening individuals with social isolation. Individuals scan their environment for present and future distributions of public opinion in order to see which have social approval and which lead to isolation. In other words, public opinion is nothing more than safe responses to controversial issues that are expressed in order to protect oneself from social rejection.
Elisabeth Noelle-Neumann's spiral of silence theory in essence posits that an individual's willingness to express his or her opinion is a function of how he or she perceives public opinion. The spiral of silence theory is very influential in that it has produced as much research and probably more controversy than any other recent theory in the communication and public opinion fields. Furthermore, most of those that support the theory and those that are critical of it agree that the theory is important because it is one of the first to link public opinion to the social context in which opinion evolves and because it presents an interdisciplinary approach for understanding public opinion dynamics.
0 of 0 people found the following review helpful.
Four Stars
By Amazon Customer
Exactly what I expected
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